Add social proof to emails

Just as it does on the website, social proof makes products more appealing in emails as well. Add social proof to Personyze email recommendations for a lift in email click-throughs and conversions.

Selling fast social proof on product pages

Let your customers know how quickly an item is selling, to further increase the perceived value of the product, and increase the likelihood of a sale.

Low-in-stock urgency messaging 

Letting customers know just how many items are left in stock is a very effective prompt to nudge indecisive shoppers to go ahead with the purchase they’ve been considering. 

Peer just purchased social proof

Another great strategy is to show specific individuals that recently converted, particularly when they are from the same city or region as the shopper being shown. 

Other shoppers are viewing

Indicating the popularity of an item by showing how many shoppers are viewing it tells the customer that the item is hot right now. Additionally, you can set Personyze to show how many from their city or region are viewing it.

Someone from your location just bought

Letting customers know that others from their city are purchasing the product gives a sense of reassurance that not only is the item popular, but is popular among those like them, who live in the same place. 

Category page social proof

Showing social proof on your category page can help indecisive browsers know find paths toward conversion by indicating what others are doing, and therefore, what they are most likely to want to do themselves.