Personyze Integrations
Personyze is a central hub where data from various sources is transformed into real-time automated personalization marketing. It enables pinpoint targeting, leverages maximum data for AI-powered recommendations, dynamically inserts variables like company name into content, and supports complex workflow logic.
CDP & Tag Manager and CRM Integrations
Seamlessly integrate Personyze with your existing tech stack. Connect to leading Customer Data Platforms (CDPs) and tag managers like Google Tag Manager, Segment, and Tealium to sync audience data, streamline personalization deployment, and ensure real-time updates across all touchpoints.
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Google Tag Manager
Once this tag is operational, Personyze is able to do everything it does, from tracking visitors across sessions to showing personalized content across site, emails, and apps, with no additional back-end setup in your CMS.
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Google Analytics
Personyze is automatically reporting campaign performance to Google Analytics, by default, out-of-the-box. You can turn this off if you wish in settings.
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Tealium
Supports all Tealium audiences and badges data, you can select in targeting UI Tealium audiences synyicng in realtime from your Tealium account.
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Segment
Personyze is a destination in Segment, and so can receive any data you may have routed through segment, for targeting and recommendations.
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Hubspot
Import all Hubspot customer variables for use in targeting and personalization, such as account type, stage in funnel, or any variable you use to track your customers and leads.
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Zoho
Import all Zoho customer variables for use in targeting and personalization, such as account type, stage in funnel, or any variable you use to track your customers and leads.
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Zeotap
Supports Zeotap segments you can select in targeting Zeotap segments synyicng in realtime from your Zeotap account.
ABM Integrations
Leverage Personyze with your Account-Based Marketing strategy by integrating with leading ABM platforms like 6sense, Demandbase, and Clearbit. Automatically personalize content and messaging based on firmographic data, account insights, and buying intent—so each high-value visitor sees content that speaks directly to them.
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Clearbit
Supports all Clearbit third-party data such as company name, industry, account type, or any variable available for targeting and personalization.
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6sense
Supports all 6sense ABM data such as company name, industry, account type, or any variable available for targeting and personalization.
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Zoominfo
Supports all Zoominfo ABM data such as company name, industry, account type, or any variable available for targeting and personalization.
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Albacross
Supports all Albacross third-party data such as company name, industry, account type, or any variable available for targeting and personalization.
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leadrebel
Retrieve data in real-time from leadrebel such as company name, industry, account type, or any variable available for targeting and personalization.
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Leadfeeder
Supports all Leadfeeder ABM data such as company name, industry, account type, or any variable available for targeting and personalization.
Other Data Integration Methods
Personyze supports flexible data ingestion methods such as uploading CSV files directly through the dashboard or via FTP/SFTP, syncing data from Google Sheets, real-time data integration using our REST API, and client-side tracking with our JavaScript SDK. Additionally, Personyze allows for custom event tracking and integration through webhooks.
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Personyze Server- and Client-Side APIs
Use Personyze's REST API for programmatic personalization and seamless data synchronization. Leverage the client-side JSON API to retrieve recommendation sets or personalized content directly in the browser, enabling deep integration into your business logic and full control over content visualization.
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Scrape Data in Real Time
Configure Personyze to capture any data entered into a field or available in JavaScript anywhere on your site. If the data exists—whether in your GTM data layer or elsewhere—Personyze can extract it and incorporate it for targeting, personalization, and as dynamic variables in your creative content.
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Personalization Webhooks
Personyze allows you to configure webhooks for real-time communication with your external systems. When a user triggers an event—such as submitting a form, completing a conversion, or engaging with a campaign—Personyze can instantly send a custom JSON payload to your designated endpoint. This enables seamless lead syncing, real-time updates to CRMs or email platforms, and deeper integration with your marketing workflows. Webhooks can be fully customized to include any relevant user data collected or generated during the session
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Personyze crawler
Use the Personyze crawler to crawl your site and build a feed of your content or products, with a contextual engine to automatically associate interest tags with each item.
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File Uploads
Personyze supports one-time data uploads for targeting specific email or user lists, CRM user data, or past transactional data to help train and jump-start personalized recommendations.
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Feed Synchronization
Personyze synchronizes with your product or content feed in real time or at scheduled intervals. You can import feeds in formats such as XML, CSV, or JSON from any URL, Google Merchant, or FTP location. Once imported, Personyze indexes the data for fast access and dynamic filtering, powering personalized product and content recommendations, banners, and targeting rules. You can include additional fields in the feed for advanced filtering and targeting, and the system automatically refreshes the feed to ensure your personalization campaigns always reflect up-to-date inventory, pricing, and availability
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WordPress Personalization Plugin
The WordPress plugin for Personyze allows you to easily activate Personyze on your site, synchronize any feeds you need for recommendations, enables you to use WordPress shortcode blocks in personalization, and to add Personyze variables in WordPress, all with one simple process.
Personyze empowers you to leverage your data to deliver highly personalized and optimized experiences across channels using advanced personalization technology. We’ll also manage your data integration as part of the onboarding process.