Personalization examples for content websites
Scroll through the before/after images to see how this content site’s entire website is transformed from generic to personalized and relevant, using a combination of artificial intelligence content recommendations and powerful targeting.
User Story
A visitor arrives to the website from a search engine's result pages with search keywords including "health".
By using Personyze, the website can display personalized versions of each page to that individual visitor in real-time.
Home Page Personalization
(1) Changes the logo variation to one that has been tested and proven to be better for this specific segment.
(2) Displays a targeted banner that immediately engages the visitor as he or she enters the website.
(3) Displays a targeted ad banner that has been tested to receive more clicks from this segment.
(4) Displays content recommendations of news articles based on the interests of the visitor.
(5) Shows a more targeted video in the first position.
Imagine going to a store where the front shelves are stocked only with products that you like, or reading a newspaper where the stories you’re interested in move to the front page.
This isn’t possible in the brick-and-mortar or print world, but with our powerful recommendations, this is easy to set up on your website.
