Dynamic Landing Pages
With Personyze, you can create dynamic landing pages which adapt to each visitor in real time, using a comprehensive visitor profile from multiple data sources and an array of personalization tools.
The right landing page based On 70+ visitor attributes
Tailor each landing page based on 70+ visitor attributes including visitors’ campaign source, industry, real-time and past behavior, demographics, geo-location, CRM data, weather, social profile, session data, and more.
Combine user preferences and crowd wisdom
Leverage multiple AI algorithms, crowd wisdom, and unique visitor characteristics and interests for a highly personal landing page experience that can include dynamic recommendations for products bought, or content read by similar visitors.
Landing page editor
Personyze is packed with powerful tools like the WYSIWYG Landing Page Editor, which allows you to make visual edits per segment, or the Form Creator, which allows you to insert new forms either embedded in the page, or even as an exit popup to capture leads before they bounce.
A/B test landing pages
Find the exact content, layout, and behavior that get the most engagement and conversion, and pick the winner manually or have it automatically deployed.
20+ widgets to create dynamic landing pages
Personyze’s toolbox of landing page widgets includes a WYSIWYG editor to change text, images, buttons, and other elements of your dynamic landing pages visually, a banner and popup manager with various behaviors including trigger on site exit intent, and forms, timers, product and content recommendations, and more.
Not only can you make your landing pages segmented with targeted content, but you can also print user dynamic variables into your content such as name of company, keywords, city, time, referrer, account balance, or any other variable you have into the actual text of the page.
Make an impression with dynamic landing pages
Personyze’s extremely robust targeting engine removes all the limits on how you can show specific content to certain segments of visitors.
Two visitors to an airline’s dynamic landing pages have very different experiences, each sees their personalized version of the landing page.
Emma
Returning customer with no recent searches
Johanna
New, came from search for flights to Dubai
Personalized dynamic landing pages based On 70+ user attributes
Start targeting your content for maximum relevance on your dynamic landing pages, based on 70+ user attributes, including visitors’ real-time and past behavior, demographics, geo-location, CRM data, referral, weather, social data, session dynamic data such as cart value, internal search, form input, custom KPIs, and more. Enhance targeting by integrating your available data from other sources, using API or user feed synchronization, to target based on any data you have in your database.
By default, Personyze is automatically tracking 70+ user attributes from the user’s session, these include virtually any trackable behavior, location which is derived from IP, weather at that location, and other details like URL variables and cookies.
Current session or cart data
Personyze is able to “grab” or scrape data from any tracked page element on the site, such as a search bar, login field, or current cart value, and show specific targeted content based on this data.
Referral or Traffic sources
Targeted content can also be shown based on the source of the visitor’s referral, such as Google, LinkedIn, or Facebook ad campaigns, or referring websites.
Most popular interests
Show targeted content based on the visitors most visited pages, as well as their ranked interests from product/content interactions.
Geo location and zip code
Our system knows the visitor’s location based on IP intelligence, and therefore also knows the current weather forecast for that location in detail. You can include or exclude visitors from various cities, regions, and countries in your campaigns, as well as based on aspects of their weather such as temperature and precipitation.
Companies and organizations
Personyze is able to reference a registry of IP addresses which are associated with various companies, allowing you to show specific messages to visitors browsing from computers/networks associated with specific companies.
CRM Data
By uploading or synchronizing your CRM data, you can utilize any custom data point you can imagine for targeting, including industry, company name, position in funnel, account type, etc.
System
You can show specific content to visitors with certain system characteristics, such as desktop vs mobile, browser type, or browser language.
Site behavior
You can utilize various behaviors on the site to identify a visitor’s interests and target them with personalized content, including most popular page, whether or not they visited a list of pages, or the time that they entered the site, among many more.
To go beyond the extensive data included with Personyze’s tracking, you can integrate virtually any data you may have, whether from CRM, physical stores, customer care or sales centers, ABM data from third-party vendors, etc. for your dynamic landing pages. Many popular platforms such as Hubspot and Salesforce have turnkey integrations with Personyze.
Test and optimize landing page performance
A/B testing is available on any piece of landing page content created or edited by Personyze. Any change or set of changes can be tested, using two or more testing groups, optional control groups, and various rotation settings. You can review detailed statistics on the test results, and set it to automatically shut down the losing test group after a given time or statistical significance.
Personyze is automatically tracking views, impressions, clicks, and purchases, and can be set to track many more behaviors or sets of behaviors, all of which can be used as key metrics in A/B testing, displayed on a detailed reporting dashboard.
Quickly and easily build dynamic landing pages
Our step-by-step wizards guide you through the process of creating dynamic landing pages.
API and Integerations
Works on any website, regardless of platform, all channels, and has full rest API available.
Even easier plug-and-play integrations with popular platforms, such as Segment, WordPress, Shopify, Magento, Salesforce, Hubspot, and more.
Content Widgets
Add any type of content to your site and emails, with many templates to get you started.
Personyze comes with many responsive templates for popups, sliders, countdowns, banners, recommendation displays, forms, and more.
QA and Testing
Verify before going live, with multiple tools to test, share with your colleagues, and analyze before publishing.
Use testing tools to make campaigns live only for you, your colleagues, or use the simulator to troubleshoot.
CRM and User Data
Utilize the data you already have, by integrating CRM data with Personyze, and grab new data from their sessions.
Your CRM is a treasure trove of data for marketing, and when plugged into our personalization engine, becomes a powerful asset.
White Glove Service
Managed Service is included, so that you have the option to rely on us partly or fully for campaign building and training.
With our white glove service, you will have campaigns built by us live on your site within your first week, so you start seeing results even when you're still getting the hang of it.
Performance Analytics
A detailed dashboard with completely customizable KPI tracking.
Tracking views, impressions, clicks, and purchases, plus reporting to Google Analytics by default. You can set custom KPIs to track any behavior.
Dynamic landing pages made easy.
We set out to build a comprehensive platform, and that is what we offer: everything you need to optimize across channels using personalization technology.
Imagine going to a store where the front shelves are stocked only with products that you like, or reading a newspaper where the stories you’re interested in move to the front page.
This isn’t possible in the brick-and-mortar or print world, but with our powerful dynamic landing pages, this is easy to set up on your website.