Cross-Channel Product Recommendations Example on a Clothing and Apparel Store
Click on the buttons for the various pages to see a cross-channel product recommendations example of how this clothing site was transformed from generic to personalized and relevant, using a combination of artificial intelligence and powerful targeting.
Homepage personalization
A visitor to Fashion is recognized by Personyze as a man who is interested in formal wear and business
casual clothing and accessories, based on demographics from the CRM as well as recent browsing behaviors in past sessions. Instead of showing a generic homepage with a combination of interests, Personyze
uses product recommendations and targeted promotions that are relevant for the visitor.
Product page personalization
On product pages, Personyze shows the most viewed items from visitors who viewed the
current item, using Personyze’s powerful recommendation engine.
Cross-channel recommendations on the cart page
When the visitor goes to their cart page, Personyze uses a cross-sales recommendation algorithm,
which shows the items most frequently bought together with the item currently in cart.
Imagine going to a store where the front shelves are stocked only with products that you like, or reading a newspaper where the stories you’re interested in move to the front page.
This isn’t possible in the brick-and-mortar or print world, but with our powerful cross-channel recommendations, this is easy to set up on your website.
