Personalization examples for news websites

Codeless personalization

Personyze lets you display personalized banner ads, news flashes and article recommendations based on demographics, keywords searched, referring affiliate website, articles read, favorite categories and more, without any programming or coding.

Website category: Content
Sub-category: E-newspaper
Project objectives: Increase ads click-through, average time on site, average articles read per visitor and percentage of returning visitors.
Strategy: Personalize the website per visitor with relevant ads and content to enhance reader experience and engagement, in order to improve visit duration, visitor recency and frequency.


A returning visitor is identified by Personyze as being a woman, approximately 35-45 years old, a mother, and her interests are mostly heath and cooking.
By using Personyze, the website can display personalized versions of each page to that individual visitor in real-time.

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