Personalization is based on segments. Segments are defined as a combination of conditions that include demographic data, referring email campaign, referring websites, keywords searched, links clicked, pages visited, interaction with the website and more.

• Text replacement allows you to display "Hello Mike" instead of "Dear customer".
• Display product recommendations based on previous purchases.
• Promote content based on the visitor's favorite writers or unread articles by favorite category.
• Display addresses and phone numbers relevant to the visitor's location.
• Upgrade the visitor's subscription based on their existing subscription.
• Send condition-based automated emails in response to behavior in the website