Best Practice Email Personalization Examples
Email personalization examples can help you see best practices for how you can create a highly relevant email experience to drive clickthrough and open rates through the roof. Here are a few popular examples of personalized and timely remarketing emails which lead to higher engagement and conversions.
Email personalization examples:
Sales and Discounts for Cross-sales to Products Bought in the Past
You can trigger an email automatically, whenever prices change for items that are cross-sales for items purchased in the past, since the last time the visitor came to the site.
Sales and Discounts for Products Left in Cart or On Wishlist
You can trigger an email automatically whenever a price changes for items takes place since the visitor visited the site and left those items in their cart or put them on their wishlist.
Targeted Emails Based on Birthday
Send an email with a coupon before your customer’s birthday (With CRM integration or FB connect for birthday data), with embedded recommendations based on wishlist, interest from past browsing, or many other algorithms.
Most Recommended for You
Utilize machine learning to find patterns in your overall site data, draw correlations between customers based on things like demographic or referrer, and show them what they are most likely to be interested in at that exact moment.
Product Launch Email by Product Category Interest
Send an email when you launch a new product, only to those users who have demonstrated an interest in the product category, from past browsing behaviors.
Cart Reminder Email with a Recommendation
Send an abandoned cart email with products left in cart, followed by another email days later with items similar to those left in cart. Include as many such recommendations in your drip campaign as you like.
Restock of Perishable Items
Remind customers to replenish their perishable items, at strategic intervals when they are likely to have used them up. Also include recommendations for similar items, in case they didn’t like the original.
Related Content from Last Transaction
Trigger an email after someone purchases an item that contains content recommendations related to that item, such as guides, advice, or other media.
Location-based Email Showing the Nearest Store, Office, or Showroom
Personyze knows each visitor’s location, and its easy to embed an auto-store locator map into your emails, showing the visitor the nearest location to them; these can be strategically sent to those who left items in their cart, or expressed an interest but then bounced.
Limited Availability Notification Email, Based On Items Previously Interacted With
You can send customers an email showing items which they previously added to wishlist, left in cart, or liked, notifying them when the item is low in stock.
Imagine going to a store where the front shelves are stocked only with products that you like, or reading a newspaper where the stories you’re interested in move to the front page.
This isn’t possible in the brick-and-mortar or print world, but with our powerful recommendations, this is easy to set up on your website.
