Personyze Weather Targeting

Weather conditions influence almost every aspect of our lives.  Simply put, people feel differently on a sunny beach day in California than on a snow day in New York. When people feel differently, they act differently. Why not divide visitors into segments and personalize your campaigns based on different weather conditions?

Personyze Weather Segmentation Engine allows you to do just that. Based on the visitor’s IP address, Personyze weather targeting engine knows the current and expected weather conditions at the visitor’s location, targets visitors based on that information, and automatically presents them with the most appropriate marketing messages and content.

Targeting visitors based on their Weather Forecast

To start targeting visitors based on their expected weather conditions, you only need to choose the appropriate Weather Segmentation Rule, in Personyze Targeting and Personalization Wizard.

Then, you’ll simply create the content or changes which you want visitors with certain weather conditions to see. You can have a campaign for visitors who arrive in Winter, and another for those who visit in the Summer, so that everyone sees a different version of your site based on the season. You can also have certain content which only shows when it’s rainy at the visitor’s location. 

Weather-Based Targeting Examples: 

Tire Company

When a severe snow storm is about to hit a certain region of the country, a tire selling website can automatically issue a warning to visitors and email subscribers located in that region. Combine such a warning with a discount on snow tires and chains, promise free expedited shipping and you get increased sales and conversion rates. Even if the visitors won’t make a purchase, they will probably remember the warning.

Travel Website

Use Personyze to automatically adjust the marketing message and content to offer New York residents a nice discount on a Hawaii vacation mid-Winter, while at the same time tempt Miami residents with a family Ski package to Colorado.

Sport Supply Company

You can use targeting based on weather to sell windsurfing equipment to a windsurfing buff, who lives near a beach, when it is about to get windy.

Car Dealership

When optimizing a car dealership website, why not display a banner of a nice convertible when it’s sunny outside and a 4×4 SUV when the weather is anything but pleasant?

Online Grocer

A website selling groceries online can promote hot chocolate on a cold day, and ice cream on a hot day.

Since so many decisions visitors make are affected by weather, the weather targeting possibilities are almost endless.