Personyze Features

Personyze is a full suite of tools that helps you better understand your website's traffic and your visitors' needs, and personalize your website per visitor. Thus, it helps you provide a more relevant and enhanced user experience that leads to a significant improvement in conversion and revenue.

  • View Web analytics reports with unique information to easily identify what segments, articles, products or landing pages have a bad performance.
  • Personalize your website's content, look and feel in real-time based on each visitor's needs, interests, previous and current activity on your website, and data from their Facebook profiles.
  • Just click on a row in a report to define personalization actions for visitors that belong to that segment.
  • Test what personalized content variations work best for each segment to optimize performance.
  • Send personalized email messages to your visitors based on visitors' activity and events, such as leaving the cart before placing an order.
  • Manage your online advertising campaigns, such as AdWords and AdCenter. For example, add keywords that have a good conversion rate, and remove expensive keywords that have a high bounce rate.
  • Give you call-center's reps all the information about each customer as they call, improving customer satisfaction and sales.
  • Keep track of conversions from all channels, including orders placed offline, through your call-center or in your store, by customers that have previously visited your website to be able to assess the real efficiency of your online advertising efforts.
  • Leverage the viral marketing potential of your visitors by publishing messages on their Facebook walls or on their Tweeter accounts.

Web Analytics

  • Identify visitors that browse from multiple locations, browsers and computers.
  • Define segments and personalization per segment directly from within reports.
  • Receive information from the visitors' Facebook profiles.
  • Track the actual time that a page is in focus (and not hidden under other tabs or application windows) and compare it to the total time that the page is open.
  • Define events to track such as clicking a button, viewing a video or changing to a different tab, without programming, using a visual point-and-click interface.
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Social Integration

  • Receive information from the visitors' Facebook profiles.
  • Leverage the viral marketing potential from your visitors by publishing messages on their Facebook walls.
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Segmentation and Personalization

  • Identify and segment your visitors using dozens of variables, including demographics, browsing history, interaction with your website, profile data from Facebook, and much more.
  • Leverage the viral marketing potential from your visitors by publishing messages on their Facebook walls.
  • Show personalized and relevant content, such as articles or products, to each individual visitor based on their profile and interests.
  • Show banners and pop-ups per segment: display relevant ads, images, products and call-to-action messages to each visitor.
  • Replace text and images per segment: change a word, a title or a whole article.
  • Show dynamic data, such as the visitor's location, search keywords, referrer, or a unique visitor ID.
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Banner Management

  • Display different banners for different segments, rotate banners, specify showing times, and much more without programming or coding.
  • Combine AdSense, DoubleClick and others with your own banners and choose which to show when, based on segment and the page being visited.
  • Show dynamic data, such as the visitor's location, search keywords, referrer, or a unique visitor ID.
  • Quickly create professional looking banners by choosing among dozens of predesigned templates sorted by categories – you only have to type your text.
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Email Personalization

  • Send email messages based on segment, products viewed or specific events.
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Testing and Optimization

  • Test (and implement) variations only on their intended audience, thus, maximizing the performance for each segment.
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Campaign Management

  • Add or remove keywords to or from your AdWords campaigns, based on performance and cost.
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Advanced Google Analytics and AdWords integration

  • Define complex segments and goals, including browsing behavior, page events and interaction, without programming or coding.
  • Define multiple Remarketing tags with absolute flexibility.
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Web to Phone Tracking

  • Give your reps and agents the power to increase sales and customer satisfaction, by having access to each individual caller's information, such as location, age, products viewed, and more.
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Offline Conversion Tracking

  • Maximize your advertizing budget and improve sales, by monitoring the performance of online campaigns that lead to offline sales.
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CRM and ERP integration

  • Add valuable information to your contact and order forms, including the visitor's referring campaign and keywords, pages visited, location, age, interests and much more.
  • Export data and reports to your CRM software or to several popular formats, such as Excel and PDF.
  • Import data from your CRM to be used for segmentation and personalization.

 

                 

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