Personalization example for a law firm website

Codeless personalization

Website category: Corporate / Company
Sub-category: Professional Services
Project objectives: Increase lead generation and brand awareness.
Strategy: Personalize the website for each visitor with relevant banners and content and emphasizing the firm's expertise in the specific field that the visitor needs, to convey a feeling that they are in the right place, encouraging them to contact the company or ask to be contacted.


A visitor arrives to the website from a search engine's result pages with search keywords related to "tort law". By using Personyze, the website can display personalized versions of each page to that individual visitor in real-time.