|Website category:||Corporate / Company|
|Project objectives:||Increase lead generation and brand awareness.|
|Strategy:||Personalize the website for each visitor with relevant banners and content and emphasizing the firm's expertise in the specific field that the visitor needs, to convey a feeling that they are in the right place, encouraging them to contact the company or ask to be contacted.|
A visitor arrives to the website from a search engine's result pages with search keywords related to "tort law". By using Personyze, the website can display personalized versions of each page to that individual visitor in real-time.