Personalization examples for content websites

Codeless personalization

Website category: Content
Sub-category: Product reviews
Project objectives: Increase ads click-through, average time on site, average articles read per visitor and percentage of returning visitors.
Strategy: Personalize the website per visitor with relevant ads and content to enhance reader experience and engagement, in order to improve visit duration, visitor recency and frequency.


A visitor arrives to the website from a search engine's result pages with search keywords including "health". By using Personyze, the website can display personalized versions of each page to that individual visitor in real-time.