Our state-of the-art Web analytic, tracking and reporting tool
Rather than just tracking page views, Personyze approach on data collection is content and event oriented and places an emphasis on visitors' interaction with your website. Personyze is the only web analytic tool on the market that offers website analytics focused on events that is absolutely codeless and does not require programmers or developers.
Personyze will gather information about products viewed, articles read, areas on an article that the mouse moves on, videos watched, buttons clicked, dynamic content such as cart value and errors in the cart, and content that is served dynamically that cannot be inferred from a page's URL.
All the information collected by Personyze (including demographics, browsing behavior and events) is fully saved as raw data (as opposed to aggregate data) which means that it will always be available for custom reports or being exported to PDF or Excel files.
Personyze keeps the raw data, rather than just aggregative values. This means that you can drill down reports whenever you want and still have all the information available, even if you are analyzing traffic from several months ago.
Improve your website's performance with actionable analytics
At any point in the drill-down path, you can define new segments and set-up personalization actions, by just clicking on the icon found at the left of the corresponding row.
For example, you identify a high bounce rate for visitors from a specific country that searched for specific keywords and arrived to one specific landing page. It could be that the landing page (to which the search results links) is in the wrong language or that its content is irrelevant for the searched keywords. You can reduce the segment's bounce rate and increase conversion rates by testing different content.
Advanced drill-down and BI
Drilling down data lets you find exactly what is affecting your numbers (for good or bad), and understand what in your website works and what doesn't. You can then take action in order to improve performance.
For example, in a report by keywords you see that a specific keyword has a high bounce rate; you drill down to landing pages and find a combination that has a very high bounce rate. You can try to improve (lower) the bounce rate by redirecting to a more relevant page or test different content for the page. You can also drill down by visitor segments to see information regarding behavior, goal achievement and more.
You can set Personyze to alert you to your email whenever a the value of any metric meets a conditions. This will allow you to focus only on the important information (good news or something that requires attention) without having to examine large amounts of data.
For example, if the CTR for a banner dropped below 5%, if yesterday's bounce rate for a specific keyword was higher than it was last week, or if the conversion rate for a specific landing page from a specific country is 20% lower that the website's average.