Facebook integration

Enhance visitor experience and increase conversions

Overview

Personyze's Integration with Facebook lets you take advantage of the rich information that visitors can provide you through their Facebook profiles, and use this information to segment them accurately and serve the highly-relevant and personalized content that will improve their engagement and experience, significantly increasing conversions.

Moreover, Personyze's Integration with Facebook helps you leverage the power of social networks and viral marketing by publishing messages on your visitors' walls, spreading the word about your website with many potential visitors at a low cost and a very high ROI.

Segment visitors by social profile and leverage social marketing

When a visitor connects to your website using the "Facebook login" button, you can use all the information available in the Facebook profile for segmentation, including gender, age, number of friends, interests and more, which allows you to provide more personal and relevant content, leading to an enhanced user experience for the visitor and better conversion rates for your website. You can also publish messages to the walls of visitors that have connected to your website, opening an enormous potential of social and viral marketing.

For example, you could offer a visitor that has added a product to the cart a bonus (such as a free upgrade, a giveaway or a discount coupon) in exchange for them connecting to your website and allowing you to publish a promotional message in their wall. If you want, you could offer the bonus only to the segment of visitors that has over 500 friends.

"I am now buying a new laptop in somewebsite.com - excellent prices and top notch service. They even give me a free wireless mouse for telling you!"

No custom Facebook application needed, and no programming or coding in your website!

Truly Know
Your Visitors
Facebook
Actions
Key benefits
Examples

Using information from Facebook

Personyze helps you leverage Facebook's value to the maximum, in a way that is easy to implement and does not require IT personnel intervention. Moreover, it is extremely affordable even for small businesses, offering a high ROI quickly.

You can easily define segments of visitors by their characteristics, demographics, interests, and more. You will then be able to analyze traffic and performance by these segments, as well as personalize your website for each segment, improving the visitors' experience and significantly increasing the probability of conversion.

All this is done without needing to create a Facebook application and without programming.

Facebook data for segments

In order to receive information from your visitors' Facebook profiles or publishing messages to their walls, you must receive their explicit approval. For example, you could offer a discount or access to restricted content, available only for visitors who have over 100 friends after you publish a message in their walls with a link to your website.

Facebook Connect

When you set up Facebook Connect, you can choose what information you want to receive from visitors' Facebook accounts, which permissions you want to ask from the visitors, and where in your website you want to place the button.

When a visitor clicks on the 'Connect' button, he will be asked, by Facebook, to authorise you website. PERSONYZE will then read all the relevant data from his account and have this data available in reports as well as for segmentation and personalization by segments. For example, you could design your website differently for male teenagers than you would for married females over forty.

Click on the "Facebook Login" button.
A Facebook window will ask you to authorize Personyze. If you are not logged-in to Facebook, you will be first asked to Login.
In further pages, you will be presented with a different banner depending on your gender. You can log-off and then log-on with a different account to see the difference.

Facebook Publish

Post a message in a visitor's wall with a custom text and links to your website – it will be viewed by all their friends.

You can post messages by segment, meaning that you can post a message only if the visitor matches certain conditions; naturally, you can post different messages to different segments. For example, you could post a different message to single males from New York than you would to married females from London.

CLICK HERE to trigger a 'Facebook Publish' action.
After 5-10 seconds a 'Facebook Post' window will be displayed. If you are logged in to your Facebook account, Facebook will let you edit the message and authorize it; if you are not logged in, you will first see the Facebook login screen.

Facebook Like and Facebook Share

Easily place 'Like' or 'Recommend' buttons in your website.

Increase conversion rates significantly, and boost brand awareness

Know your visitors intimately by receiving personal information that they are willing to share with you.
Segment your visitors accurately and display highly relevant content, improving engagement and experience.
Significantly increase conversions by personalizing your website's content, look and feel, for each visitor in real-time.
Leverage the viral marketing power of social networking, an emerging channel with fast distribution and high ROI.
Publish messages in your visitors' walls for all their friends to see.

Some practical examples of what you can do with Personyze

Receive information about visitors, segmented by gender, marital status, education level and more.
See statistics for specific content or web pages, segmented by age groups, education level and more.
Take advantage of social networking and leverage the viral marketing value of each visitor.
Offer a bonus to visitors that allow you to post messages in their Facebook wall.
Invite visitors to Facebook events and have their friends spread the word about your website.
Publish messages to visitors' walls that will be seen by all their friends.
Monitor how many visits you receive for each published message.
Match content and design by visitor's age, gender and more.

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